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The Year of the Roc

In 1999 Jay-Z, Damon Dash and Kareem "Biggs" Burke launched the Rocawear clothing label, Jay-Z releases Vol.3.. "Life and Times of S. Carter" and Memphis Bleek released "The Understanding" on Roc-A-Fella Records.

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The Roc Won't Stop

* Rocawear was distributed nationally in select retailers, Jay-Z released "The Dynasty: Roc La Familia" and Beanie Sigel releases "The Truth" on Roc-A-Fella.

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It's Not Where Your From, It's What You Roc

In 2001, Jay-Z released "The Blueprint" and "Unplugged". Rocawear's national ad campaign also featured celebrity talent ranging from top models to actors. Rocawear was a force to be reckoned with.

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Roll With The Roc

Rocawear opens European Showroom in the Netherlands, Jay-Z releases "The Blueprint 2: The Gift and The Curse", Freeway and Cam'ron sign to Roc-A-Fella Records and Rocawear.com re-launches with a fresh look.

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"Can't Stop, Won't Stop"

Freeway releases "Philadelphia Freeway" on Roc-A-Fella Records, Jay-Z released "The Blueprint 2.1" and the "Black Album" and Memphis Bleek's "M.A.D.E" was released on Roc-A-Fella Records.

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"What More Can I Say"

Jay-Z and Linkin Park release "Collision Course", Concert film documentary "Fade To Black" is released, Island Def Jam becomes the parent company of Roc-A-Fella Records and Jay-Z accepts a position as CEO and President of Def Jam Recordings.

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We Are Roc 4 Life

Teairra Mari releases "Roc-A-Fella Records presents: Teairra Mari", Rocawear's Ad Campaign debuted with dynamic talent and Young Gunz released "Brothers From Another" on Roc-A-Fella Records.

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The Year of the Diamond

Lorem ipsum dolor sit amet, consectetur adipiscing elit. In vehicula consectetur laoreet. Aliquam ut leo vitae magna iaculis feugiat eu et mi. Vestibulum laoreet viverra tempus. Praesent a massa nec velit mattis vulputate at in metus. Vivamus in ante vitae sem malesuada sagittis ac hendrerit mauris. Mauris tristique sagittis quam sit amet consequat. Vivamus suscipit sapien.

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The Year of the Diamond

Lorem ipsum dolor sit amet, consectetur adipiscing elit. In vehicula consectetur laoreet. Aliquam ut leo vitae magna iaculis feugiat eu et mi. Vestibulum laoreet viverra tempus. Praesent a massa nec velit mattis vulputate at in metus. Vivamus in ante vitae sem malesuada sagittis ac hendrerit mauris. Mauris tristique sagittis quam sit amet consequat. Vivamus suscipit sapien.

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The Year of the Diamond

Lorem ipsum dolor sit amet, consectetur adipiscing elit. In vehicula consectetur laoreet. Aliquam ut leo vitae magna iaculis feugiat eu et mi. Vestibulum laoreet viverra tempus. Praesent a massa nec velit mattis vulputate at in metus. Vivamus in ante vitae sem malesuada sagittis ac hendrerit mauris. Mauris tristique sagittis quam sit amet consequat. Vivamus suscipit sapien.

Image Image Image

The Year of the Diamond

Lorem ipsum dolor sit amet, consectetur adipiscing elit. In vehicula consectetur laoreet. Aliquam ut leo vitae magna iaculis feugiat eu et mi. Vestibulum laoreet viverra tempus. Praesent a massa nec velit mattis vulputate at in metus. Vivamus in ante vitae sem malesuada sagittis ac hendrerit mauris. Mauris tristique sagittis quam sit amet consequat. Vivamus suscipit sapien.


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