Rocawear Diamond Celebration

Throwback: Rocawear Strollers

Core Rocawear customers from all over the world embraced Rocawear entering into this new product offering. Not only was the Rocawear stroller branded, it was a carefully crafted item that was built according to the same standards as other stroller manufacturers. Unfortunately, the strollers were discontinued shortly after their debut but hopefully, this item will be re-introduced in the near future.

Throwback: The Rocawear "Batman" Collection

Back in 2005, Rocawear partnered with Warner Bros. to create a limited line to coincide with the release of "Batman Begins". The collection consisted of 3 deliveries, which were all, Batman themed. "Urban Legends", "Gotham City" and "I Am" were all delivered during the month's of May, June and July of 2005. This is one collaboration we will never forget! Check out the 2005 trailer from "Batman Begins" below:

Last but not lease, the Batmobile also may a debut at the 2005 Rocawear Magic booth for all to see. Now what can top that? It's the Roc!

Rocawear 2006 Campaign in South Africa

This Rocawear ad campaign was shot in South Africa where Jay-Z teamed up with MTV for the Water for Life project and was embraced and honored by the African natives. The '06 Rocawear shoot in African was monumental and spoke volumes for Rocawear's global power as a brand.

Roc X C'Webrity Str8NYC.com

Str8NYC.com A.K.A Str8outtaNYC has bridged the gap between NYC grit and glam with a mix of music, event happenings exclusive content. Ran by the vibrant LexAve from the Bronx Srt8NYC.com has become a nationally known site for breaking news and repping NYC to its fullest!

Check out photos of LexAve in the Roc X C'Webrity campaign, St8NYC.com we salute you thanks for rocking with the best!

Roc X C'Webrity All Thats Fab

Allthatsfab.com has been one of NYC's leading websites for night life, fashion and music for the last 3 years! The ATF crew is comprised of young socialites living in the city that never sleeps: NYC, who attend all of the exclusive parties and events, dine at the best restaurants, and live the fabulous life in the Big Apple. AllThatsFab.com is a one stop source for all the latest celebrity gossip, reviews, and everything that is fabulous in New York City.

We salute you Allthatsfab.com , thanks for rocking with the best! Check out some of their campaign photo and video:

Roc X C'Webrity: Blogxilla.com

About Blogxilla.com: Blogxilla.com is a place where "entertainment makes love". It's not your typical entertainment site. On here you will find the latest news in entertainment mixed with articles on romance and life. You'll also find the latest music and the coolest people on the face of the earth. So sit back and enjoy the ride we are about to take off.

For more information, visit Blogxilla.com.

Check out Blogxilla's Roc X Moment Video:

Roc X C'Webrity YouHeardThatNew

YouHeardThatNew.com one of our C'Webrity campaign participants provides their users with all the new new joints daily. After being tapped #6 on Vibes Top 50 Rap Blogs of 2009, and snatched up by BET.com, in addition to being apart of the infamous N.M.C, New Music Cartel which is comprised of 2dopeboyz.com, Nahright.com,Onsmash.com, Xclusizeszone.com, dajaz1.com.

Check Lowkey's swag in his ad plus a hilarious photoshoped picture of him in Times Square. Make sure you check out youheardthatnew.com daily for any and all unreleased hot joints, mixtapes and exclusive interviews. Hats off to YOUHEARDTHATNEW, thanks for Rocing with the best!

Roc X C'Webrity Stuffflypeoplelike

Stuff Fly People Like is a Life and Style Blog that participated in the Rocawear X Digital Campaign. The fly guys are committed to keeping you updated on the in’s and out’s of FLY SOCIETY and when they say Fly we are not limiting the phrase to clothes or appearances. "Being FLY is a state of mind, its how you walk, talk…Its about your SWAG.", says Rae and Gabe. Noted as one of the most prominent upcoming style blog by Essence.com this past summer, we are honored to have this budding site apart of the Rocawear Anniversary Campiagn.

Make sure you check out STUFFFLYPEOPLELIKE.COM daily for your dose of SWAG. And a big thank you to them for repping the Roc so well!

Remember This? "I Will Not Lose" Ad Campaign

Rocawear's 2007 Fall/Holiday Ad Campaign " I Will Not Lose" resonated not only with the Rocawear customer, but the world. From city to city, Rocawear's new found mantra "rung bells" and everyone understood the level of empowerment that it represented. Check out some of the images and videos from the powerful campaign:

Roc X C'Webrity: SoJones.com

About SoJones.com: Streetwear and Hip Hop Clothing online magazine SoJones.com was created in 2002 by Rodrick Rainey. Named SoJones because of the catch phrase "keeping up with the Jones'", the name is about keeping up with those that take the fashion game to the next level and are always the first to have what's hot and what's next. Created initially to help youth connect with trendy Hip Hop clothing and Streetwear retailers and to get information on what artists are wearing, SoJones.com has become the leading resource to find information on Hip Hop clothing, streetwear designers, clothing brand contacts, community discussion and more. Credited as the first Hip Hop clothing website, SoJones continues to dominate the on-line market with over 250,000 visitors monthly and 500,000 pageviews per month.

Rocawear sends a big thank you and shout out to SoJones.com! Thank you for celebrating with Rocawear!

Be sure to follow @SoJones on Twitter! Roc4Life!

Roc X C'Webrity: Live.DrJays.com

About DrJays.com: "The Dr. Jay's legacy began in 1975 with the opening of our first store, in the South Bronx section of New York. Not coincidentally, hip-hop had its origins in the same neighborhood around the same time that Dr. Jay's opened its first doors. The urban landscape was changing, and with the new music game came a new fashion sensibility. Dr. Jay's has been a pioneer in providing these urban fashions ever since, growing to 19 stores throughout the New York Metro area.

For more information visit: http://www.DrJays.com and http://Live.DrJays.com! Thank you participating in Rocawear's Diamond Celebration!

Roc X C'Webrity: NecoleBitchie.com

In December 2007, Necole overcame the worst of all odds – her parents had passed, she was jobless, penniless and found herself having to move back home to a small Maryland town with no outlet. “I was devastated because I felt like I had failed at life miserably and I had to hide that from my friends because I was embarassed.” In her darkest moment, determined to make it, she combined two of her best resources: her voice and the internet to create NecoleBitchie.com. A year later, NecoleBitchie.com is considered one of the fastest growing celebrity urban blogsites on the internet. The site has been referenced by some of today’s top entertainment sites including MTV, BET, AOL Blackvoices, Essence, Fuse, XXL Mag, All Hip Hop, D Listed, Sandra Rose, The YBF, Best Week Ever and more as well as some of the top urban radio personalities in the nation. The site is currently rated in the Top 12 Urban Blogs on the internet by Electronic Villager blog rankings and was nominated Best New Blog and Best Gossip Blog by the 2008 Black Weblog Awards.

Rocawear would like to send a huge shout out and thank you to NecoleBitchie.com for participating in the Rocawear Diamond Celebration!

Rocawear Started Here

Jay-Z brought Rocawear the brand to life in 1999 with a white tee adorned with a custom logo RW flame, production took place in the Rocafella office. The idea was to have clothing for the Rocawear crew for touring and performing. Little did Shawn Carter know that tee shirt would turn into yards and yards or clothing for millions of people.

The advertisement featured is the 1st Rocawear ad that was commissioned for print advertising and was created by Thembisa S. MShaka, author and copy Director of BET Networks. Check the text "It's Not Where You From It' What You Roc", welcome to the Diamond Celebration, it's the Roc!

Naomi Campbell Does Rocawear

Naomi Campbell has appeared on more than 100 magazine covers, posed nude for Playboy, appeared in videos for Michael Jackson, Prince and Diddy amongst music greats, and she's been one of the infamous female faces of the Rocawear ladies brand. Naomi has maintained fashion and street cred throughout the years and seems to keep getting younger! Naomi is truly an inspiration, and we salute you miss Campbell! Here's to rocking with Rocawear for 10 years!

Fashion in 99'

Remember this Vogue Cover from November 1999 it was titled A Century of Vogue Fashion for their Millenium Special and it photographed by the infamous Annie Leibovitz and models Kate Moss, Lauren Hutton, Iman,Gisele Bundchen, Naomi Campbell,Stephanie Seymour, Claudia Schiffer, Amber Valletta, Christy Turlington,Patti Hansen, Lisa Taylor, Paulina Porizkova, and Carolyn Murphy. This classic cover folded out into a tri-fold. Fashion at its finest!

Roc Music Moment : Lauryn Hill

We couldn't live without Lauren Hill or The Fugees once we heard her word play on 94's Highly Blunted, then came the hugely successful album The Score which was released in 1996 with compadres the Fugees that showcased her in the Grammy award winning single Killing Me Softly. Lauryn began working on her solo effort in 1997 and in 1998 she launched her solo career with the release of the commercially successful and critically acclaimed album, The Miseducation of Lauryn Hill and by 1999 Miss Hill had 5 Grammys, and had garnered every magazine cover including Rolling Stone, we salute you Miss Hill!