Jay-Z brought Rocawear the brand to life in 1999 with a white tee adorned with a custom logo RW flame, production took place in the Rocafella office. The idea was to have clothing for the Rocawear crew for touring and performing. Little did Shawn Carter know that tee shirt would turn into yards and yards or clothing for millions of people.
The advertisement featured is the 1st Rocawear ad that was commissioned for print advertising and was created by Thembisa S. MShaka, author and copy Director of BET Networks. Check the text "It's Not Where You From It' What You Roc", welcome to the Diamond Celebration, it's the Roc!
The Rocawear Stroller, which hit stores in 2006, was an "iconic" item. Prior to it being produced, many brands in the urban space had never ventured into creating these type of goods.
The Warner Bros. "Batman" and Rocawear Collaboration was one of the most unique partnerships ever created.
This Rocawear ad campaign was shot in South Africa where Jay-Z teamed up with MTV for the Water for Life project
4 Comments
C.KhiD
yeah, history of Rocawear was incredible. one the first to exploit and show we have a market for our own in urban fashion and hip-hop clothing
BigNerd
I remember my first pair of ROC sweats, Fall of 1999. Can be all so simple
http://lifeofbrian08.blogspot.com/
I honestly can't believe its been 10 years....Sigh.
Pablo da Don
I have that poster at home, it's insane....
Actually not even a poster, it's from a magazine.