About SoJones.com: Streetwear and Hip Hop Clothing online magazine SoJones.com was created in 2002 by Rodrick Rainey. Named SoJones because of the catch phrase "keeping up with the Jones'", the name is about keeping up with those that take the fashion game to the next level and are always the first to have what's hot and what's next. Created initially to help youth connect with trendy Hip Hop clothing and Streetwear retailers and to get information on what artists are wearing, SoJones.com has become the leading resource to find information on Hip Hop clothing, streetwear designers, clothing brand contacts, community discussion and more. Credited as the first Hip Hop clothing website, SoJones continues to dominate the on-line market with over 250,000 visitors monthly and 500,000 pageviews per month.
Rocawear sends a big thank you and shout out to SoJones.com! Thank you for celebrating with Rocawear!
Be sure to follow @SoJones on Twitter! Roc4Life!
The Rocawear Stroller, which hit stores in 2006, was an "iconic" item. Prior to it being produced, many brands in the urban space had never ventured into creating these type of goods.
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This Rocawear ad campaign was shot in South Africa where Jay-Z teamed up with MTV for the Water for Life project
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